Ford Autonomous Vehicle Delivery Pilot

Developing external communications strategy and digital deliverables for Ford's autonomous fresh food delivery pilot.

Background
Ford and its philanthropic arm, Ford Motor Company Fund, launched an autonomous fresh food delivery pilot, which brought fresh food to the doorsteps of senior citizens in Southwest Detroit. This service was integrated with the Ford Fund’s existing operations, FREC on the GO, which delivers healthy foods throughout the community.
The challenge for our team was to communicate instructions and safety information to a rotating cast of delivery volunteers and Ford employees. While some of these volunteers could make regular appearances, many may be seeing the autonomous vehicle for the first time. Due to the voluntary nature of the role, adequate training could not be guaranteed in all cases.
My Role
Project Lead, Interaction Design & Animation
Process
Project
Tools Used
Miro, Figma, After Effects

Autonomous fresh food delivery pilot vehicle is parked at the Ford Resource and Engagement Center (FREC)

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How Might We...
Communicate loading/unloading instructions and safety information in a way that is as engaging for long-term users as it is for first-time volunteers?​​​​​​​
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Research

Caption Non est fugit asperiores quia. Minus suscipit voluptatem adipisci harum in et ipsam.

Caption Non est fugit asperiores quia. Minus suscipit voluptatem adipisci harum in et ipsam.

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